Ebook Resale Rights: Affiliate Marketing Takes An Important Role
Writers no longer have to spend large amounts of time and money to mail hard-copy manuscripts to numerous publishers. Instead, writers now simply email their drafts to all of these publishers. This can make getting a good publishing deal so much easier. While getting the deal may be easier, understanding the contract will be not.
The procedures for establishing rights over paperback and hardcover sales are well-established and therefore fairly unproblematic. In contrast, ebook resale rights are new and largely untested. Many authors don't consider selling ebooks yet, and therefore are unaware of what will be the best path to take.
Either because of cost or market reach, many publishers are equally as concerned with affiliate marketing ebook strategies as they are with in-store retail marketing methods. If all of this sounds confusing and unfamiliar, read on to learn more about ebook resale rights.
At the core of affiliate marketing ebook strategies is the idea of using one Web site to drive traffic to another. In terms of ebook resale rights, this could work by posting an accepted book (or portions of it) on a Web site. Then, as readers crave the remainder of the story or additional works from the author, strategic alliances can be struck with other Web sites to post the following excerpts or pieces.
This is crucial to ebook resale rights as affiliate marketing takes an important role in the goals of online retailers. A story that captures the audience can be placed on different pages in different media -- text, podcast, interactive forums, and others. The holder of the ebook resale rights controls all of these copies of the story.
It used to be that publishers would routinely take any and all resale rights for contracts from their authors. However, the emergence of ebook agreements has changed all that. No longer is that always the case. So if you want to write ebooks, make sure that you enter into agreements that allow you to keep your ebook resale rights.
There are numerous authors who look for online publishers that sell master resell rights. Often times, however, these publishers deal more with big business where money making, online marketing, and working at home schemes are the norm. If you are interested in literature, your best bet would be to stay with a more traditional publisher who also deals in ebooks.
Edson Buchanan trades on eBay under the username "digitaldirect4u" and earns over $1000 per month on autopilot. To see how he does it, visit his eBay store at http://stores.ebay.com/Digitaldirect4u
Published March 5th, 2008
Filed in Ecommerce









